Latest Marketing & Customer Experience Leadership Reading(Page 216)

CMOs: Claim Ownership of the Customer Experience

Can We Automate Customer Journey Mapping?

Can We Talk? What Leadership Means Today

Stop Settling for IT Mediocrity - & Manage Beyond 'Meh'

Mavrck Gives Brands 5 More Ways to Tap Influencers

Mastering the Art of World-Class Team Building

How to Think Like a Content Strategist

Why AI Is the New Power Fuel of the Enterprise

OpenText Acquires HP's CCM Assets for $315M

4 Ways to Harness Salesforce Data for Marketing Power

Want to Improve Customer Experience? Ask Your Customers for Help

The Big Missing Piece of That Salesforce-Demandware Deal

Cision Buys PR Newswire, Episerver Invests in Partners, More

See the World Through Your Customers' Eyes

Revenge of the Goldfish: Marketing to the 8-Second Generation

Madison Logic, YesPath Partner in Account-Based Marketing

How to Think Human in a Digital World

Align Your Online and Offline CX for Bottom Line Results

B2B Marketers Brace for the Snapchat Wave

Personalization is Passé: Embrace Disruptive CX #SugarCon

Give Me Some Love: Ad Tech & Maslow's Hierarchy of Needs

Augmented Intelligence Helps Sales Teams Evolve

Why Aren't B2B Marketers Listening in on Social Media?

What Instagram’s Algorithm Change Means for Marketers

'Microsoft Has Cash to Spend' & Other Theories on the LinkedIn Acquisition

Convert Online Traffic into Showroom Traffic

AdTech Merger Intensifies Fight On Ad Fraud