Enterprise mobility provider OpenMarket announced today a new Global SMS Dashboards and Reporting Service in a move designed to make text-message campaigns and analysis easier.

Company officials said the service will allow enterprise customers to measure and track business outcomes, make data-driven decisions and help them manage SMS messaging programs globally.

"There is a lot of value around the collection and reporting of messages throughout their lifecycle for the different uses cases they're serving," Andy Shirey, product manager for 220-employee, Seattle-based OpenMarket, told CMSWire.

Enterprise Use for SMS

It doesn't take a superstar marketer to know SMS can produce great return for enterprises. In a blog post, Mickael Bentz, product marketing manager for Adobe Campaign, illustrated the power behind text-message engagement. He reported 33 percent more people have access to mobile phones than to toilets. 

openmarket sms

Dynamark, in its 2nd Edition Mobile Intelligence Review, found that 90 percent of SMS messages are read within the first three seconds, and they have a final read rate of 98 percent.

"With messenging being the killer app, why should I go to Domino's when I can just send a text that says, 'Send me a pizza,?'" Shirey told CMSWire.

Learning Opportunities

Fewer Technicalities

OpenMarket believes it has one of the best user interfaces around in the enterprise mobility space. Its dashboards provide graphs, and it's also added geo maps and tables for data visualization. Officials also touted its customization capabilities that gives users specific data to run reports according to their own scheduling purposes, and share them with coworkers. 

Users can access the Dashboards and Reporting Service via PC, laptop or tablet. Report designers can schedule reports to run and then be notified when the reports are available. In addition, reports can be delivered to email, Secure File Transfer Protocol, and Hypertext Transfer Protocol destinations in CSV, XML, and JSON formats.

"Traditionally we've provided data via API," Shirey said. "It was a little more tech intensive. We've seen in the last couple of years many more lines of business owners, whether it's customer service, marketing or HR using it for scheduling. They have less technical resources to manage reporting the data. Now it's less technical to leverage the power of their data and put it into the business insights they want. We've moved away from the tech-centric delivery of data to something much more visual and friendly to use."

OpenMarket is a division of Amdocs, which provides customer experience software solutions and services. Amdocs has more than 24,000 employees and had revenue of $3.6 billion in fiscal 2015. 

Title image by William Ivan