Articles
Tag: sms
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Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is on the move. Here’s how to lock it into your customer experience strategy.
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Klaviyo Raises $320 Million in Series D Funding
Klaviyo, a customer data and marketing automation platform, has announced that it has raised a $320 million Series D round of funding.
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SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid
SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020.
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SMS Marketing Is Making a Comeback
Is the humble text better than the email? Marketing experts discuss the re-emergence of SMS marketing.
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SMS for Contact Centers: The Good, the Bad, the Autocorrect
It's been over 35 years since Sting sent out an SOS to the world. Communications have changed dramatically since then. Today Sting could send an SMS, Facebook update or tweet, with much better odds of getting his message across.
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OpenMarket Unveils Global SMS Dashboard and Reporting Service
Enterprise mobility provider OpenMarket announced today a new Global SMS Dashboards and Reporting Service in a move designed to make text-message campaigns and analysis easier.
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So You Want to Integrate Messaging Into Your App
Legend has it that SMS started as a “poor-man’s” channel for network company technicians. The originally modest and simple concept of sending text as a message from one phone to another grew into a very big business for carriers.
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This Seattle Startup Wants to Calm the Angry Customer
Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.
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TigerText Expands Its Secure Texting for the Enterprise
Today, TigerText expanded its enterprise-grade texting service, hoping to add to the 5,000 healthcare facilities that already use its secure cloud-based network. The five-year-old company also has its eye on expansion into the financial services and government sectors, which face comparable challenges in controlling the information shared by workers.
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SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies
SDL has announced a partnership with cloud mobile messaging and intelligence platform Dynmark to improve mobile marketing and customer management. Mobile Marketing via SMS These days almost everyone has a mobile device.
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Improving the Mobile Coupon Shopping Experience
Who doesn’t love a coupon? Why, there are even shows about people who love coupons so much they buy things they don’t even need, just for the thrill of the discount.
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What Super Bowl Commercials Can Teach About Integrated Mobile Marketing
It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market. The Super Bowl of Integrated Marketing Recent data coming across our Twitter feed indicated
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Clickatell Announces Personalized Priority Messaging Award Winners
Curious how companies are employing SMS campaigns? Clickatell was, too. That’s why after launching its Personalized Priority Messaging package, it asked its customers to submit their experiences and then chose four winners. Building Relationships, One Text at a Time The winners of the inaugural 2011 Personalized Priority Messaging (PPM) awards
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How, Why to Integrate SMS into Your Mobile Engagement Strategy
Recently we talked about how Aprimo has made integrating SMS marketing strategies easier for its customers. While the mobile experience is multifaceted and includes many ways to connect and engage with users, for many the mobile experience can overwhelm and make it harder to gain access to information.
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