Articles
It's been over 35 years since Sting sent out an SOS to the world.
Communications have changed dramatically since then.
Today Sting could send an SMS, Facebook update or tweet, with much better odds of getting his message across.
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Enterprise mobility provider OpenMarket announced today a new Global SMS Dashboards and Reporting Service in a move designed to make text-message campaigns and analysis easier.
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You can’t beat the ubiquity of text messaging. It works on every phone, even those you have to flip to close.
But such technology is still untapped by some businesses when it comes to reaching out to customers. Agoura Hills, Calif.-based TouchCommerce, a provider of online engagement solutions, thinks businesses
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Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.
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Recently we talked about how Aprimo has made integrating SMS marketing strategies easier for its customers. While the mobile experience is multifaceted and includes many ways to connect and engage with users, for many the mobile experience can overwhelm and make it harder to gain access to information.
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You have a lot of tools in your marketing toolbox that allow you to connect with your followers, fans and customers. Yet, when you consider the most popular communication technologies, it isn’t social media or email. It’s mobile messaging.
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From making donations to launching alerts about local emergencies, text messaging has far exceeded its original purpose of communicating with friends. Yet, harnessing the power of SMS technologies is not always easy or affordable for small businesses that may want to communicate en masse with its constituencies. Until now. Clickatell
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