Articles
Tag: adobe campaign
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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Adobe Campaign Enhances Marketing Integration
The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago.
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Adobe Joins Campaign, Analytics for Faster Retargeting
Retargeting and remarketing are not new concepts. So there's nothing ground-breaking about today's announcement about Adobe Campaign's integration in the Adobe Marketing Cloud. The move allows marketers to retarget shoppers who abandon their online shopping carts. So what's the wow factor? Speed, Adobe officials say.
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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Adobe 'Filled Gaps' With Neolane #AdobeSummit
Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City. Adobe is showing off the new product — Adobe Campaign — at the annual conference.
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Adobe Campaign Update Due by Late Summer
The long anticipated integration of Campaign into Adobe's broader marketing suite will take a big leap forward late this summer, but customers should expect ongoing changes throughout the year. Campaign, acquired when Adobe paid $600 million in cash for Neolane last July, sends personalized content across any channel.
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Adobe Connects Neolane Technology to Experience Manager
Adobe continues to integrate the cross-channel campaign management technology it acquired when it bought privately held Neolane for $600 million last summer.
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Adobe Changes Pricing Structure for Marketing Campaigns
Adobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing.
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Neolane Officially Becomes Adobe Campaign
Adobe has officially added Neolane to its marketing toolkit, and Campaign now becomes the sixth segment of its Marketing Cloud for managing Web, social, email, and in app digital campaigns. Adobe Campaign Completes Marketing Cloud When Adobe announced it had spent US$ 600 million on acquiring campaign management company
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Adobe Confirms Neolane Buy, Moves Campaign Management to Marketing Cloud
Less than four weeks after it announced its intention to buy Neolane, Adobe has confirmed that it has closed the US$ 600 million deal, and that it will now pull Neolane’s campaign management tools into its Marketing Cloud.
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Adobe to Marry Online and Offline Experiences with Neolane Buy
Abobe is about to buy US$ 600 million worth of campaign management tools for its Marketing Cloud courtesy of Neolane, and the prospect of marrying online and offline experiences was a main driver of the deal, an Adobe representative told CMSWire.
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Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands
Salesforce has acquired business intelligence and analytics startup EdgeSpring, and the company’s Marketing Cloud is expanding yet again only a week after the company spent US$ 2.5 billion on email marketing vendor ExactTarget. BI in the Enterprise is Messy EdgeSpring is obviously a much smaller company than ExactTarget, and
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