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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Illustration of a pink piggy bank partially submerged in water, with only the upper portion visible above the surface. The piggy bank has a sad expression, visually suggesting financial stress, debt, sinking finances or economic pressure.
Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
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Editorial
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2 Dashboards, 1 Confused Customer: The Real Cost of CX-AI Separation
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News Analysis
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Forget Handle Time: Customer Satisfaction Is Now the Top AI Agent KPI
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AI illustration of SEO personified as a struggling figure in rough ocean water reaching toward a life preserver extended from a Google-branded boat. The scene symbolizes SEO surviving and adapting in the AI search era, with dramatic waves and sunset lighting emphasizing uncertainty but continued relevance.
Google's AI Search Playbook Is Here. Spoiler: SEO Still Matters.
Close-up photo of hands placing colorful sticky notes on a glass wall during a customer journey mapping or collaborative strategy workshop, symbolizing CX planning, brainstorming and organizational alignment.
Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.
A sheet of paper with the word “HELP” handwritten in large black letters sits on a wooden desk surrounded by crumpled paper and a pen, symbolizing frustration, writer’s block or the need for support.
Internal Fluency Is Ruining Your Customer Messaging
A hand holds a smartphone displaying the PolyAI logo against a blurred corridor background with overhead lighting.
PolyAI Makes Enterprise Conversational AI Self-Serve
Qualtrics XM logo displayed on a white card beside a miniature house and vintage toy car against a brown background.
After Uncertainty, Qualtrics Closes Deal on $6.75B Press Ganey Forsta Acquisition
A high-speed nighttime driving scene viewed from the side of a moving car, with blue and white light trails streaking across the roadway and city lights blurred in the distance to convey speed, acceleration and motion.
When Infrastructure Becomes Strategy: How One Agency Got 44% Faster Project Timelines At Half the Implementation Cost
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Articles Tagged "Ai Social Media"

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The First AI Social Network Is a Warning Shot
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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