• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
A large digital billboard on the Nasdaq MarketSite in New York's Times Square displays a Siteimprove AI advertisement reading "Leader in Agentic Content Intelligence," promoting the company's AI-powered content optimization platform.
Siteimprove Embeds Accessibility Agent in Claude, Figma & VS Code
Read now
Editorial
Two small silver toy robots made from metal parts stand side by side on a light-colored tabletop against a bright orange background, appearing to walk or interact with one another.
Is AEO Actually Working? The Data Behind the Hype
Read now
Feature
Caesar's Forum in Las Vegas
'Customers Aren't Begging for AI' — And Rushing to Give It to Them Is Backfiring
Read now
In an image generated with AI, a Salesforce employee, viewed from behind while pushing a shopping cart, browses a retail-style shelf stocked with oversized boxes representing key Salesforce acquisitions. The boxes are labeled Informatica ($8.0B), Fin ($3.6B), Contentful ($1.5B), Tableau ($15.7B), MuleSoft ($6.5B) and Slack ($27.7B), visually depicting Salesforce's acquisition strategy and its effort to assemble an enterprise AI platform.
What's Up With Salesforce's Acquisition Spree?
Conference banners for Genesys Xperience Nashville 2025 hanging inside the Gaylord Opryland Resort, promoting 'The Next Level of Experience' with colorful graphics.
Genesys Acquires Pinkfish to Bring 25,000 MCP Tool Integrations to Contact Center AI
Abstract architectural photograph looking up through intersecting steel beams and support trusses against a bright blue sky, creating a geometric framework pattern that symbolizes structure, interconnected systems and foundational design.
The Antagonist's POV: The CX Framework That Finds Friction Before Surveys Do
``` A beagle puppy tilts its head sharply to one side while standing on a clover-covered lawn, ears flopped forward, with a blurred wooden fence and trees in the background. ```
The CXM Market Just Delivered a Verdict. Are CX Leaders Listening?
AI-generated illustration of dejected Philadelphia sports fans wearing jerseys and hats representing the city's professional teams, sitting with heads bowed and disappointed expressions beneath a nighttime Philadelphia skyline. A large sign reading "The Pain Is Real Again" reinforces the emotional scene, echoing the article's theme that emotional outcomes matter more than favorable statistics or expectations.
Your Customers Don't Care About Your CX Dashboard — Just Ask a Philly Sports Fan
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe to Acquire Topaz Labs to Boost AI Video & Image Tools
Latest CoverageCMSWire TVWebinarsResearchIMPACT AwardsPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Barbie"

News Analysis
Article
Digital Marketing
Think Pink: Lessons Learned From the Barbie Marketing Team
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
HubSpot Launches First CRM Deep Research Connector to ChatGPTCustomer Contact Week 2026: Capturing the AI Announcements in Contact Center TechnologyHow Collaboration Technologies Can Help Improve ProductivityThe AEO-SEO Readiness Playbook Every Marketing Team NeedsMedallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic LossWhich Email Marketing Trends Are Truly Worth It?
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising