Articles
Tag: on brand
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Building Powerful Customer Connections: Wharton's Americus Reed on Identity Loyalty
"When customers internalize a brand as part of who they are, then there’s the potential to become loyal to that brand," said Americus Reed.
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Want to Create a Customer for Life? Fall in Love
A brand’s goal shouldn’t be to sell products to customers, their goal should be to create connections.
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Struggling to Unlock the Potential of Employee Advocacy?
Marketers wonder why employees won’t share their latest press release on social media. Employees wonder why they should spam their friends again.
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What Brand Marketers Can Learn From Personal Brands
It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR is a key element of any B2B marketing strategy, one that can in fact have a direct impact on sales performance.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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Stop Thinking 'Digital Experience' and Start Thinking 'Brand Experience'
We have to rethink the operational models we use to deliver holistic brand experiences. And content plays a critical role.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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Executives: Should You Be Active on Social Media?
In a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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What Can Innovative Experience Leadership Deliver in 2021?
How can leaders deliver exceptional, engaging brand experiences in 2021 — especially after so much disruption over the past year?
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When's the Last Time You Said 'Thank You' to Your Customers?
At the end of the day, customers want to buy from companies — and people — they like.
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