Articles
Tag: carter hostelley
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Struggling to Unlock the Potential of Employee Advocacy?
Marketers wonder why employees won’t share their latest press release on social media. Employees wonder why they should spam their friends again.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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Executives: Should You Be Active on Social Media?
In a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
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What Really Drives LinkedIn Follower Growth?
It all starts with understanding why someone would follow your LinkedIn company page.
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How ABM Will Change Your Content Marketing Approach
Want to beat your competition at the marketing game? One way is to identify technologies that are gaining traction and get an early jump on using them. For example, B2B marketing has evolved from using email marketing, to marketing automation, which has powered the rise of content marketing.
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Turn the Promise of Employee Advocacy Into Reality
Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing.
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Why Aren't B2B Marketers Listening in on Social Media?
Social listening is an essential part of any B2C brands' social media approach. But the same can't be said for many B2B brands. Why is that? In my experience working with B2B marketers, I’ve found it mainly comes down to three reasons: The low volume of social conversations about B2B companies: While millions of consumers love to share opinions
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How Social Media Helps You Optimize Account-Based Marketing
Account-based marketing (ABM) is the new shiny object for B2B marketers. Why? Because many marketers are waking up to the fact that while inbound marketing generates lots of leads, not enough of them are on the sales team’s hot list.
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Volume Won't Win the Content Marketing Game
Over the last few years there's been a push to hire copywriters, journalists and editors to play the content marketing game. Why? Because brands need to become publishers, and B2B marketers have to transform into storytellers.
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B2B Marketers: It's Time for Influencer Marketing
Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and colleagues more than product reviews, vendor content, salespeople
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Boost Your Outreach With Other People’s Content
It’s all about sharing. Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.
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B2B Social Media: 5 Practices for Doing It Right
I loved doing puzzles with my brothers when I was a kid.
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