Articles
Tag: carter hostelley
-
Executives: Should You Be Active on Social Media?
In a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
Continue reading...
-
Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
Continue reading...
-
B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
Continue reading...
-
What Really Drives LinkedIn Follower Growth?
It all starts with understanding why someone would follow your LinkedIn company page.
Continue reading...
-
How ABM Will Change Your Content Marketing Approach
Want to beat your competition at the marketing game? One way is to identify technologies that are gaining traction and get an early jump on using them. For example, B2B marketing has evolved from using email marketing, to marketing automation, which has powered the rise of content marketing.
Continue reading...
-
Turn the Promise of Employee Advocacy Into Reality
Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing.
Continue reading...
-
Why Aren't B2B Marketers Listening in on Social Media?
Social listening is an essential part of any B2C brands' social media approach. But the same can't be said for many B2B brands. Why is that? In my experience working with B2B marketers, I’ve found it mainly comes down to three reasons: The low volume of social conversations about B2B companies: While millions of consumers love to share opinions
Continue reading...
-
How Social Media Helps You Optimize Account-Based Marketing
Account-based marketing (ABM) is the new shiny object for B2B marketers. Why? Because many marketers are waking up to the fact that while inbound marketing generates lots of leads, not enough of them are on the sales team’s hot list.
Continue reading...
-
Volume Won't Win the Content Marketing Game
Over the last few years there's been a push to hire copywriters, journalists and editors to play the content marketing game. Why? Because brands need to become publishers, and B2B marketers have to transform into storytellers.
Continue reading...
-
B2B Marketers: It's Time for Influencer Marketing
Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and colleagues more than product reviews, vendor content, salespeople
Continue reading...
-
Boost Your Outreach With Other People’s Content
It’s all about sharing. Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.
Continue reading...
-
B2B Social Media: 5 Practices for Doing It Right
I loved doing puzzles with my brothers when I was a kid.
Continue reading...
-
Are Your Execs Hindering Your Social Media Success?
I've written often about the challenges B2B marketers face in turning the crank to generate social ROI.
Continue reading...
-
True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
Continue reading...
Displaying 1-14 of 41