Articles
Consent walls attempt to collect everything up front, before the user has received any value in the exchange. Progressive consent changes that dynamic.
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With the GDPR and other privacy acts in full effect, brands are turning to consent management platforms to attain data and GDPR compliance.
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Now that we know consent isn't always necessary for GDPR compliance, here are some tips if you do go down that road.
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Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.
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A master data management (MDM) strategy can help companies manage the customer consents required under the EU's General Data Protection Regulation (GDPR).
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