Articles
Tag: consumer behavior
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What Tesla Gets That Apple Understood Before It
Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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Influence, Incentives, Investment: Elements of the Consumer Experience on Social Media
Ever wonder what influences consumer activity -- your friends’ posts or the companies you follow on social media? As it turns out, they are both almost equally influential -- or so says a new study by Market Force. A New Kind of Influence The study found that 81% of U.S.
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Applying the Science of Persuasive Design
Conversations start on the web. Customers often have their first interaction with companies on the web. Their actions can be guided effectively if designers can understand how customers act, on what they are naturally inclined to click and ultimately what they are wont to purchase.
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