Articles
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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What if we could prevent a customer from ending up in the failure pile?
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Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
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