Articles
Tag: customer behavior
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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Behavior Triggers: A Disruptive Approach to Lost Revenue
What if we could prevent a customer from ending up in the failure pile?
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UX Pros Design for all Possible Outcomes — Including Bad Actors
Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
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