Articles
Tag: customer personas
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When Did B2B Marketing Become So Complicated?
The complication of B2B marketing boils down to three factors: martech, digital media and buyer personas.
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Make Customer Experience Your Competitive Advantage With These 3 Steps
How can we create competitive customer experience advantages?
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Marketers: Are You Leaving Your Sales Teams in the Dark?
Boilerplate recitation of features and functions won't move today's B2B customers. Those customers have invested a lot of time in research before meeting with a vendor — which means the vendor better have studied up as well.
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How to Break Through CX Barriers to Deliver Better Experiences
The vast majority of decision makers admit obstacles hinder their efforts to deliver good customer experience. These obstacles or barriers include everything from outdated systems to inadequate customer experience (CX) capabilities. So how can small companies overcome barriers, advance their CX initiatives and reap benefits such as improved
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Reduce Friction, Add Value to Customer Services, Products with IT #e2conf
In the physical world, disruption usually means tackling the problem of friction and gravity, like when you disrupt a large rock with your car. But in the digital world, as pointed out in a session on Disruption Untangled at the E2 conference now taking place in Boston, there is no
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