Articles
Tag: customer personas
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do.
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Is It Time to Rethink Your Customer Personas?
Today’s customer is in some regards a very different creature from the ones that organizations had gotten to know in the past.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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When Did B2B Marketing Become So Complicated?
The complication of B2B marketing boils down to three factors: martech, digital media and buyer personas.
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Make Customer Experience Your Competitive Advantage With These 3 Steps
How can we create competitive customer experience advantages?
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Marketers: Are You Leaving Your Sales Teams in the Dark?
Boilerplate recitation of features and functions won't move today's B2B customers. Those customers have invested a lot of time in research before meeting with a vendor — which means the vendor better have studied up as well.
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How to Break Through CX Barriers to Deliver Better Experiences
The vast majority of decision makers admit obstacles hinder their efforts to deliver good customer experience. These obstacles or barriers include everything from outdated systems to inadequate customer experience (CX) capabilities. So how can small companies overcome barriers, advance their CX initiatives and reap benefits such as improved
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Reduce Friction, Add Value to Customer Services, Products with IT #e2conf
In the physical world, disruption usually means tackling the problem of friction and gravity, like when you disrupt a large rock with your car. But in the digital world, as pointed out in a session on Disruption Untangled at the E2 conference now taking place in Boston, there is no
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