Articles
Tag: dam
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Product Information Management Is Painful Without a Single Source of Truth
Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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What Are the Bare Necessities of a Remote Marketing Team?
What platforms do we absolutely need to take marketing projects from inception to completion?
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3 Steps to Help Take the Bias Out of Your DAM’s AI
AI isn’t always perfect, and sometimes it makes some truly bad "decisions."
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
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A Brand Management Maturity Model, Part 3: Process
DAM platforms improve brand management, but your efforts will go nowhere without formalized processes.
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Is it Time We Declutter CMS?
Shouldn’t the strategy be to centralize and simplify all the acronyms in the content management space, rather than invent more niches?
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The Future Is Bright for the Visual Economy
The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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A Brand Management Maturity Model, Part 2: People
It’s the human element that builds brands, and ultimately, creates business value.
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Overcoming 4 Unique Digital CX Challenges Franchise Owners Face
Digital CX is a complicated project for any corporation, but those that rely on franchise owners face unique barriers to success.
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Governance Is Your Safeguard During Times of Change
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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