Articles
Work, even in teams such as IT audit, should be designed to address the business risks and opportunities that matter to the success of the organization.
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As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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Consider how our consumption habits have changed from the beginning of the year and now. What can your business do to adapt to the trends?
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If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.
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We need to recognize the opportunity for change and DAM's role within it.
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Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative.
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When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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The challenges in DAM belong not just to marketers, creators and technologists but to everyone in the world who buys stuff.
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Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy.
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Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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