Articles
Tag: dam
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Delivering Value From IT Audit
Work, even in teams such as IT audit, should be designed to address the business risks and opportunities that matter to the success of the organization.
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Stop Overpromising Content ROI and Start Delivering Content ROE
As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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5 Predictions for What's Next in Customer Engagement
Consider how our consumption habits have changed from the beginning of the year and now. What can your business do to adapt to the trends?
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'Something Else' and Why Metadata Matters
If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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Media Assets Are More Than Just Files, They're the Foundation of Experiences
By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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Welcome to the Data-Driven Business
Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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How Do You Tell One Digital Cheese From Another?
Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.
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The Power of DAM Positive Change at a Time of Disruption
We need to recognize the opportunity for change and DAM's role within it.
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DAM Governance Practices for the Long Haul
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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Marketing Has a Trust Problem. Can DAM Help?
The challenges in DAM belong not just to marketers, creators and technologists but to everyone in the world who buys stuff.
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How to Succeed in Creative Operations
Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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