Articles
Tag: dam
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Why ECM Can't Replace Digital Asset Management Platforms
Though they have commonalities, enterprise content management (ECM) and digital asset management (DAM) systems cannot replace each other. Here is why.
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Why Your Digital Workplace Needs Some New DAM Technology
While digital asset management systems are often overlooked in digital transformation, they are a key element in managing enterprise content. Here's why.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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Expansion, Home to SaaS Platform Xtendis, Joins WoodWing
Content orchestration solutions organization WoodWing has reached an agreement with the Netherlands-based company Expansion, to join the WoodWing Group.
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Search Makes the DAM and Metadata Oils the Search
We need search to find what we're looking for in our DAM or MAM. But search isn't as easy as we may think, especially in modern corporate enterprise systems.
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Why Your Customer Experience Strategy Needs a DAM
It’s time to rethink the role of the DAM in your digital experience strategy.
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What the Pandemic Taught Me About Business
If business is about growing, expanding and making things better for your customers, then what changes are you making?
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Delivering Value From IT Audit
Work, even in teams such as IT audit, should be designed to address the business risks and opportunities that matter to the success of the organization.
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Stop Overpromising Content ROI and Start Delivering Content ROE
As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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5 Predictions for What's Next in Customer Engagement
Consider how our consumption habits have changed from the beginning of the year and now. What can your business do to adapt to the trends?
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'Something Else' and Why Metadata Matters
If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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Media Assets Are More Than Just Files, They're the Foundation of Experiences
By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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Welcome to the Data-Driven Business
Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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How Do You Tell One Digital Cheese From Another?
Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.
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