Articles
Tag: dark social
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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How Can You Measure Dark Social?
Internet users are getting more sophisticated with their digital behavior, especially in terms of expressing themselves online. Take peer-to-peer (P2P) social platforms, for instance — networks designed for IM chats.
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Shining the Light On Dark Social
You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email. You're just being social.
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