Articles
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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Getting one’s data house in order is not easy. But the work is valuable for your enterprise and business counterparts.
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Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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The rate of digital transformation is accelerating, opening enterprises up to new attack vectors. AI is lending a hand. Here's how.
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Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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With employees getting used to their new work from home routines, organizations need to move fast to implement data governance for the long haul.
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Once CIOs have the management of people and processes for digital transformation in place, what issues will they face?
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Many problems arise when trying to make data more accessible. CIOs share their biggest challenges in this space.
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Content governance is still a challenge for many organizations, but by paying attention to four key components, governance becomes easier to master.
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The biggest takeaways from the biggest digital asset management conference in New York City this year.
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Following the guidelines of the EU-U.S. Privacy Shield framework may be the most convenient way to comply with the EU's General Data Protection Regulation.
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Businesses that move content to the cloud need to make sure they can still practice sound data governance and comply with mandates such as the EU's GDPR.
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Governance is a framework to ensure that program goals are met during implementation and in the future. It is the only way to manage and mitigate risk
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