Articles
Tag: data governance
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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Why Data Governance Is a Shared Responsibility
Data governance impacts both internal and external audiences. Viewing data as an enterprise – not individual – asset is the first step towards a strong program.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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3 Obstacles to a Great CMS Migration (And How To Overcome Them)
Undertaking a CMS migration can be a painful task, wrought with several challenges. Here are some of the obstacles you might face and how to overcome them.
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How Master Data Management Can Help Tame the Data Governance Mayhem
Master Data Management (MDM) is becoming increasingly important for organizations looking to control and govern their data. Here's why.
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Is a Single Source of Data the Way Forward for Data Governance
With more data entering the enterprise, business leaders are looking at new ways to keep it under control. One way is through creating a single source of data.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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World Backup Day: Data Backup Is a Key Element of Digital Transformation
On this World Backup Day, we explore how data backups are key to good business and digital transformation.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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