Articles
Tag: data governance
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World Backup Day: Data Backup Is a Key Element of Digital Transformation
On this World Backup Day, we explore how data backups are key to good business and digital transformation.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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Microsoft Exchange Attack Underlines How Vulnerable Your Organizational Data Is
The attack on Microsoft Exchange has had global repercussions, although the full extent of the damage is still unclear.
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Is Your Customer Experience Data-Driven? Great. Now How Good Is Your Data?
Data is essential for the design and delivery of CX programs, but the value of the data depends on its accuracy, completeness and timeliness.
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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Why CIOs Need a Data Readiness Strategy
Getting one’s data house in order is not easy. But the work is valuable for your enterprise and business counterparts.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Looking at What AI Can Bring to Your Organization's Cybersecurity Strategy
The rate of digital transformation is accelerating, opening enterprises up to new attack vectors. AI is lending a hand. Here's how.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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The Time to Reel in Ad-Hoc Collaboration Is Now
With employees getting used to their new work from home routines, organizations need to move fast to implement data governance for the long haul.
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