Articles
Tag: dx optimization
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How to Align E-Commerce with Your Business Strategy
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently.
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Personalization Isn't the Goal, Conversion Is
All marketers want to evoke action from their target audience. We try, in our digital marketing and advertising, to deliver relevant content that causes our audiences to act. A lack of conversion often corresponds to a lack of relevant content.
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It Takes a Team to Deliver Winning Digital Commerce Experiences
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices.
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Digital Marketing Success Means Balancing Strategy and Execution
Success in the digital experience realm comes down to striking a balance between what customers need and what the business hopes to achieve. Data-driven marketing tactics can help marketers mind the gap — and bridge customer strategy and ability to execute, with the right personalization and context that customers prefer.
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Ditch the FAQs: Design for a Frictionless Experience
All I wanted was some sushi. You wouldn’t believe how difficult it was to find out if the any of the three sushi restaurants within walking distance of my hotel were actually open.
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How to Advance Your DX Testing and Optimization Maturity
Digital analytics teams have made great strides in driving value through testing and optimizing. But many are still working in isolated digital channel silos — and that leaves money on the table.
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5 Ways Marketers Can Improve Their Data Management
Late last year, I told an interviewer, “You can have lots of data and still suck at marketing.” This statement still holds true as we head into the last quarter of 2016. Data isn’t a numbers game: Simply having more doesn’t mean you’re better off than the next guy.
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