Articles
The one thing any digital property needs to do, regardless of channel, is to serve content.
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Going digital means more than simply adding content to a website, instituting Zoom client meetings or reducing the age-old paper trail.
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We've long acknowledged the need for a well-integrated DX stack, but it's only recently we've started to see signs of how it can happen.
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While perhaps one-tenth of companies are at the forefront of DX deployments, many still remain as much as a decade behind.
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While the shape of your digital experience stack will vary based on your business, certain truths always hold true.
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Without a doubt, the tools with which to deliver digital experiences have evolved. But until our approach to DX evolves as well, they'll do us no good.
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Our industry has accepted that it's perfectly normal to replace your web content management system every three to five years.
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The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that.
Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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Your CEO has handed down a mandate: improve the customer experience. She says it will be your most important competitive advantage.
And you will get there through digital transformation, the foundation of which includes building out your digital experience or MarTech stack.
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Marketing leaders are struggling to keep track of all of the tools in use across their organization.
A marketing stack helps CMOs gain an understanding of the marketing technology being used, tested and retired throughout their company. Most marketers start by creating defined layers of key product categories (e.g.
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When Robert and Kate Kestnbaum first had the novel idea to pioneer database marketing in the 1980s, little did they know that history would eventually look back on them as the architects of a multi-billion dollar industry: marketing technology.
Roughly 35 years later, MarTech has exploded, now comprising more than
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