Articles
Tag: dx stack
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DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
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What Marketers Need to Consider When Business Moves Online
Going digital means more than simply adding content to a website, instituting Zoom client meetings or reducing the age-old paper trail.
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Signs of Progress With Digital Experience Stack Integration
We've long acknowledged the need for a well-integrated DX stack, but it's only recently we've started to see signs of how it can happen.
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Your Modern DX Stack: Navigating Between Major Platforms and Greater Flexibility
While perhaps one-tenth of companies are at the forefront of DX deployments, many still remain as much as a decade behind.
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What Should Your Digital Experience Stack Look Like? It Depends
While the shape of your digital experience stack will vary based on your business, certain truths always hold true.
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Digital Experience Stacks Evolve Once Again
Without a doubt, the tools with which to deliver digital experiences have evolved. But until our approach to DX evolves as well, they'll do us no good.
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How to Break the Web CMS Replacement Cycle
Our industry has accepted that it's perfectly normal to replace your web content management system every three to five years.
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Building Your MarTech Stack: Selection Strategies for Success
The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that. Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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Look to Legos for DX Platform Agility Tips
Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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How to Sell Procurement on Your Digital Transformation Plan
Your CEO has handed down a mandate: improve the customer experience. She says it will be your most important competitive advantage. And you will get there through digital transformation, the foundation of which includes building out your digital experience or MarTech stack.
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Marketers: There's More Than One Way to Skin a Stack
Marketing leaders are struggling to keep track of all of the tools in use across their organization. A marketing stack helps CMOs gain an understanding of the marketing technology being used, tested and retired throughout their company. Most marketers start by creating defined layers of key product categories (e.g.
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3 Ways Marketers Can Survive Constant Stack Iteration
When Robert and Kate Kestnbaum first had the novel idea to pioneer database marketing in the 1980s, little did they know that history would eventually look back on them as the architects of a multi-billion dollar industry: marketing technology. Roughly 35 years later, MarTech has exploded, now comprising more than
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