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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Your Customers Trust Humans More Than AI — Even When AI Is Right
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Editorial
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The Real Problem With Conversational Commerce Starts After the Answer
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News Analysis
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Meet EmDash, the Cloudflare CMS and WordPress 'Spiritual Successor'
Read now
A white canvas on a small wooden easel displays the HubSpot logo, placed next to a miniature model of a house on a neutral beige background.
HubSpot Shifts Breeze AI Agents to Pay-per-Result Pricing
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The Business Case for Real-Time Decisioning in Customer Experience
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Show Your Marketing Boss Who's Boss With Email Opt-Outs
In an image generated by AI, CX professionals wearing boxing gloves punch a hanging punching bag labeled “NPS,” which features a 0–10 rating scale and a distressed face, symbolizing criticism of Net Promoter Score.
Why NPS Became Customer Experience's Favorite Punching Bag
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Cyara Brings AI Agent Testing to the Contact Center
U.S. Senator Mark Warner of Virginia poses for an official portrait, wearing a dark suit and striped tie, with the American and Virginia state flags in the background.
Senator Mark Warner on AI's Risks: 'I Am Terrified.'
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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