Articles
Tag: engagement analytics
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The Yin and Yang of Collaboration: Engagement and Analytics
Let's face it: Getting people's attention, getting time on their calendar, getting them on the phone, getting people to collaborate on anything is like herding cats.
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NICE Systems Launches Customer Engagement Analytics Platform
Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now
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Bizo's Social Retargeting Helps Marketers Close the Social Media Gap
If you’re a social media marketer you know about the gap -- the massive space between engagement and conversions. Thanks to some new features in its self-service marketing platform, Bizo aims to help marketers close the social ROI gap.
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Webinar Recap: Smarter Web Engagement with Advanced Targeting
Your digital channels aren't fields of dreams. You can’t just build them and wait for engaged people to come. Managers of digital channels must intelligently engage their visitors -- and that’s not an easy task. CMSWire, Semphonic and Sitecore recently explored the topic of Smarter Web Engagement during a live
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Get Breakaway Marketing Efficiency with Four Engagement Metrics
Engagement must be the next new thing in digital marketing. I see the term used everywhere in print and at conferences, but it is usually referring to what marketing should have always been doing anyway -- involving potential customers so they increase communication, build trust and form commitment.
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CEM: 5 Great Tools for Tracking Online Visitor Behavior
Choosing a web visitor behavior tracking tool can be a bit overwhelming these days. The field is filled, many tools are confusing, and trying to get a bang for your buck can be tricky.
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AOL Buys about.me, the Personal Analytics and Social Content Site
Social content aggregator site about.me has been picked up by AOL, just weeks after being unveiled to the public. The Power of Personal Statistics About.me offers two clear-cut benefits for any web-engaged user. A single site with access to all your personal social media site information and analytics on who
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One Way to Make Social Media Mean Something
When it comes to social media monitoring, most companies are eager, but soon become overwhelmed by the lack of metrics. Connecting the dots between tweeting and direct revenue isn’t always easy, but Digital River’s SocialStream is trying.
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