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Tag: facebook exchange
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Facebook Exchange Newsfeed Ads Outperform Sidebar Ads [Infographic]
On Facebook there are two ways an exchange ad (FBX) can reach a customer; on the sidebar and in the newsfeed, but the performance of these ads vary according to an infographic from MDG Advertising. The infographic, “A Marketers’ Guide to Retargeting on Facebook ” from MDG Advertising, is
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Facebook Gives Advertisers FBX Ad Targeting Based in News Feeds
Social media network Facebook is expanding Facebook Exchange (FBX), a mechanism for targeting ads based on user online behavior, with a closed alpha test of FBX in user News Feeds. While Facebook advertisers could previously run FBX -targeted ads on the right-hand side of users’ Facebook home pages, participants in
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Adobe Releases Facebook Exchange (FBX) Offering Through Media Optimizer
Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period. Marketing is a tricky business.
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Selling on Facebook Now Easier to Track
Selling on Facebook is now a bit easier to track as the company is readying a new analytics tool that allows e-retailers to see which ads are most effective. The conversion tracking tool should be a popular one, but its functionality does not give critical insights some companies might want.
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Facebook Focusing More on Mobile, Search, Zuckerberg Says
Facebook CEO Mark Zuckerberg said at the TechCrunch Disrupt conference that the company is now focused more on mobile. He mentioned the importance of search and ads, but not mobile ads.
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