Articles Tagged "First Party Data"(Page 2)

TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More

The Future of Personalization and 1st Party Data

From First-Party to Zero-Party Data

Simon Data and Snowflake Join Forces to Make Customer Data Marketable

The 3 Key Components of a First-Party Data Strategy

5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox

How to Personalize Your CXM Strategy

Why Did Google Drop FLoC for Topics and What's the Marketing Impact?

Optimizing Apps and Services for First- and Zero-Party Data

Understanding the Newest Developments Impacting Marketing Personalization Efforts

Intent Data Explained: Types, Sources, Tracking and Scoring

What Does Web3 Mean for Marketing and Customer Experience?

It’s Not an Ad, It’s an Individualized Human Experience

When Will Marketers Master Personalization?

Creating a More Progressive Digital Marketing Strategy

Enhancing Your One-to-One Personalization Efforts

Email Marketing’s Increasing Role as Third-Party Cookies Disappear

Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It

How Marketers Can Innovate Without Third-Party Cookies

Empathy at Scale: The Secret to Building Real Connections with Customers

As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?

Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

The Demise of the Cookie and the Rise of First-Party Data

A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2