Articles
Tag: gavin mckelvey
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Shift Your Marketing Metabolism Into High Gear With Agile
Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world. But in practice it requires a huge shift in marketing management and operations.
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Why Agile Marketing Is the Antidote to Constant Change
Marketing can feel like a herculean task these days. From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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