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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
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Editorial
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
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Editorial
Wide-angle view inside the PegaWorld keynote arena before a main session begins, showing attendees taking seats in a large auditorium. Blue PegaWorld-branded screens dominate the stage while yellow and blue spotlights illuminate the venue from overhead rigging. Rows of black chairs fill the floor as conference participants gather and converse ahead of the presentation.
PegaWorld 2026 Helps Usher in the Age of AI Accountability
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Scene with big NiCE World sign outside the Walt Disney Dolphin Resort in Orlando, Fla.
NiCE World 2026: The Platform Vision Meets the CX Practitioners
The NiCE World 2026 main stage at the Walt Disney Dolphin Resort in Orlando, featuring large LED screens displaying contact center agents at work, flanking the illuminated NiCE World logo. Philipp Heltewig, Chief AI Officer at NiCE Cognigy, is visible on the right screen delivering his keynote address.
NiCE Launches Dedicated AI Innovation Lab to Push Agentic CX to Enterprise Scale
Adobe Inc. corporate headquarters in downtown San Jose, south San Francisco bay area, Silicon Valley.
Adobe Launches CX Enterprise Coworker Agent
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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Articles Tagged "Google Analytics 4"

Editorial
Article
Digital Marketing
10 Google Analytics Metrics to Track for Marketing Success
Editorial
Article
Digital Marketing
Google’s Latest GA4 Update: Benchmarking Is Back for Competitive Analysis
News Analysis
Article
Digital Marketing
GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers
Feature
Article
Analytics
New Google Analytics Reports Unveil Customer Retail Experience
Feature
Article
Analytics
Your GA4 Is Now Live: Essential Next Steps Smart Marketers Should Take
Editorial
Article
Analytics
It's a New Era of Google Analytics Reporting. Are You Ready?
Feature
Article
Analytics
Use Google Analytics Business Objectives Collections to Tailor Metrics for Your Marketing Teams
Feature
Article
Analytics
Analytics & Event Registration: The Power of Audience Segmentation
Feature
Article
Analytics
Storing UA Data: Your Best Last-Minute Google Analytics Transition Play
Editorial
Article
Analytics
8 Google Analytics 4 Features That Leave Universal Analytics in the Dust
Editorial
Article
Analytics
Google Analytics: 4 Tips to Transition from Universal Analytics
Feature
Article
Digital Marketing
GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
Product Review
Article
Digital Marketing
New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Feature
Article
Digital Marketing
The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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