• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign
Sponsored Article
A person holds a magnifying glass focusing on a twenty-dollar bill among a cluttered table filled with various objects like playing cards, glue and small trinkets.
The Overlooked Owned Channel Sitting in Every Inbox
Read now
Feature
Three dogs sitting outdoors beside a large collection of golden trophies and ribbons on a grassy field, symbolizing award success and achievement.
How to Win a CMSWire IMPACT Award. Inside the Application Playbook
Read now
Feature
Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
Read now
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
Large boulders and debris from a rockslide blocking a narrow mountain road surrounded by steep cliffs and greenery.
Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
WebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Ibm Watson"

Editorial
Article
Digital Experience
Generative AI History: Jockeying for Dominance
News
Article
Customer Experience
Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
News
Article
Information Management
IBM Taps AI for New Workflow Automation and Data Migration Tools
Feature
Article
Analytics
Why Web Analytics Are More Important Than Ever
Editorial
Article
Digital Experience
Is the IBM Watson Brand Unassailable?
Editorial
Article
Digital Experience
Cognitive Computing Creates Better Customer Engagement, IBM Says
Feature
Article
Digital Experience
Can IBM Watson Find Its Mojo Through a Salesforce Einstein Partnership?
Editorial
Article
Information Management
IBM Watson Points the Way to Our Cognitive Business Future
Feature
Article
Digital Workplace
IBM Watson Digs Deeper Enterprise Roots With Slack Partnership, Other New Products
Feature
Article
Analytics
IBM Weds Big Data and AI in Watson-Powered Project DataWorks
Feature
Article
Information Management
OpenText CEO Takes Aim at IBM Watson #OTEW
Editorial
Article
Analytics
My Experience With Watson Analytics
Feature
Article
Analytics
Make Room for Gartner's BI and Analytics Platforms MQ Leaders
Feature
Article
Big Data
Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen
Feature
Article
Customer Experience
IBM or Twitter: Who Needed the Deal More?
Feature
Article
Customer Experience
IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter
Feature
Article
Social Business
Software is Everywhere, Thanks to the Empowered Employee
Feature
Article
Customer Experience
Lionbridge, LivePerson Partner to Deliver Real-Time Chat for the Global Customer
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Explore CMSWIRE
CX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Scott Brinker: The Four AI Agents Every Marketing Team Needs to KnowAlexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better SnacksThe End of Scoreboard CX: Why Customer Experience Needs Movement, Not MetricsPwC & Salesforce Launch AI-Powered Contact Center SolutionOpenAI's ChatGPT Instant Checkout: The Dawn of Conversational Commerce CXThe CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM Strategy
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising