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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars
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Editorial
Four stages of transformation shown with orange paper: three crumpled balls on the ground and one paper airplane flying upward against a blue background, symbolizing progress and innovation.
Is It Digital Transformation 3.0 or AI Transformation 1.0?
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Feature
A group of identical glossy white robots with glowing blue antennae moves in formation on a reflective surface. One robot, accented in red instead of blue, stands out in the front row, symbolizing individuality or leadership among chatbots.
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
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A single person stands apart on an open expanse facing a large crowd of people clustered together, symbolizing leadership, influence and standing out from the group.
Why Great CMOs Act Like Orchestrators, Not Megaphones
Close-up view of a roulette wheel with the ball resting on the black number 8 slot, surrounded by red and black numbered sections.
Why Marketers Are the First to Bet Big on Agentic AI
Close-up of a conference table with a microphone, eyeglasses, pen, and paper in focus, with blurred boardroom participants in the background.
Is Your Board Ready for AI? Questions Every CX Leader Must Answer
US flag on the Robert Kennedy Justice Department Building in Washington DC.
Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies?
Sign made out of grass that says, "INBOUND" in San Francisco for HubSpot's annual conference.
HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025
Selective focus on a USPS mailbox with a defocused FedEx mailbox in the distance. 
We’ve Lost Preview Text for Email. Are Subject Lines Next?
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Articles Tagged "Ibm Watson"

Editorial
Article
Digital Experience
Generative AI History: Jockeying for Dominance
News
Article
Customer Experience
Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
News
Article
Information Management
IBM Taps AI for New Workflow Automation and Data Migration Tools
Feature
Article
Analytics
Why Web Analytics Are More Important Than Ever
Editorial
Article
Digital Experience
Is the IBM Watson Brand Unassailable?
Editorial
Article
Digital Experience
Cognitive Computing Creates Better Customer Engagement, IBM Says
Feature
Article
Digital Experience
Can IBM Watson Find Its Mojo Through a Salesforce Einstein Partnership?
Editorial
Article
Information Management
IBM Watson Points the Way to Our Cognitive Business Future
Feature
Article
Digital Workplace
IBM Watson Digs Deeper Enterprise Roots With Slack Partnership, Other New Products
Feature
Article
Analytics
IBM Weds Big Data and AI in Watson-Powered Project DataWorks
Feature
Article
Information Management
OpenText CEO Takes Aim at IBM Watson #OTEW
Editorial
Article
Analytics
My Experience With Watson Analytics
Feature
Article
Analytics
Make Room for Gartner's BI and Analytics Platforms MQ Leaders
Feature
Article
Big Data
Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen
Feature
Article
Customer Experience
IBM or Twitter: Who Needed the Deal More?
Feature
Article
Customer Experience
IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter
Feature
Article
Social Business
Software is Everywhere, Thanks to the Empowered Employee
Feature
Article
Customer Experience
Lionbridge, LivePerson Partner to Deliver Real-Time Chat for the Global Customer
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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