Articles
Tag: icc
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Marketers In Search of Intelligent Content
I've just returned from the Intelligent Content Conference in Las Vegas. And while the slot machines left me a little poorer, the insights I took away from the event left me quite a bit richer.
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Is Content Marketing Heading for a Brick Wall?
LAS VEGAS — One of the key challenges for modern marketers is to create content that is by definition "intelligent" — automatically discoverable, reusable, reconfigurable and adaptable. That was the premise of last week's Intelligent Content Conference (ICC) here, a two-day event preceded by a full day of workshops.
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How to Get Smarter With Your Content #intelcontent
LAS VEGAS — While there is no shortage of content online, the world can use more intelligent content — a strategic approach to managing information. That’s the big takeaway at this year’s Intelligent Content Conference, which was acquired by the Content Marketing Institute (CMI) in June 2014.
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