Articles
Tag: jason michaels
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B2B Buyer Loyalty Hangs in the Balance
Striking the right balance between human-to-human and digital self-service experiences is critical to retaining B2B customers in the long-term.
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B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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3 Areas of Focus for Today's Data-Driven CMO
Today's CMOs have an unprecedented wealth of data at hand. This data enables them to make actionable brand and campaign decisions based on key findings and insights that were never available before the democratization of analytics and integrated marketing systems.
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Building Your MarTech Stack: Selection Strategies for Success
The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that. Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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