Articles
Striking the right balance between human-to-human and digital self-service experiences is critical to retaining B2B customers in the long-term.
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A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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Today's CMOs have an unprecedented wealth of data at hand. This data enables them to make actionable brand and campaign decisions based on key findings and insights that were never available before the democratization of analytics and integrated marketing systems.
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The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that.
Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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