Articles
Tag: jim belosic
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Yep, Brands Talk Like 5th Graders on Facebook
A majority of Facebook posts by brands -- 67.3 percent of them, to be exact -- are written at an elementary school level — with 1st grade being the grade level most frequently targeted. That's the not so surprising results of a study by Track Maven, a competitive intelligence company.
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Forget Likes, These Are the 3 Facebook Metrics to Watch
There are three other Facebook metrics that provide businesses with far more valuable insight: 1. Talking About This The “talking about this” number, which you can find to the right of your page’s Like count , is broken down into two metrics: "people engaged" and "other page activity.
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How to Gain Social Media Momentum Now that the Holidays are Over
The holiday hustle is officially over and, along with it, perhaps some of the excitement that was happening on your social media networks.
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The CMSWire 25: Our Most Popular Stories of 2013
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year. We have selected some of the best of the best stories, based on reader interest.
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5 Ways Facebook Apps Can Complement Your Website
If you visit the website of any major brand, chances are pretty good that you’ll find a page, or cluster of pages, that complement the main site. Nike has lots of these “microsites” for products such as FuelBand, Sportswear and NIKEiD to name a few.
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5 Things Savvy Marketers Need to Consider Before Running a Facebook Promotion
The idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should consider when they choose between running a Timeline promotion or a using a custom app.
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How to Use Facebook's Four Most Popular Advertising Options
Recent changes to Facebook's advertising options leave advertisers with four main choices. Let's take a look at the differences between the four and some suggestions for how and when to use them. Earlier this year, I wrote a piece about the effectiveness of Facebook advertising. Since the piece got
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Like Count Not Budging? 4 Ways to Snap Out of It
Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.
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5 Ways to Bring Your Content Marketing to Facebook
Social media has become a top resource for content marketing. This article teaches best practices for bringing your content marketing efforts online and to Facebook. Content marketing is no longer limited to a company’s blog.
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Facebook Advertising Works - If You Don't Make These 3 Mistakes
There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective. I’m still surprised when I meet a person who doesn’t believe Facebook advertising is effective.
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5 Must-Do Tips: How to Improve your Customers' Facebook Experience in 2013
Have you thought about the customer service goals you want to accomplish in 2013? This article provides five New Years’ resolutions to help your company give your users a better Facebook experience in the coming year.
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8 Ways Businesses Can Use Facebook and Customer Relationship Management
CRM + Social = Power. Social media is the latest and greatest tool for customer relationship management, learn how to use it to your advantage. Believe it or not, there are still naysayers out there who believe that social media and social media marketing are fads. Obviously I disagree.
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How Bill Nye the Science Guy Would Monitor Social Media
There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.
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Eight Ways to Use Embeddable Apps and Microsites to Your Advantage
There’s a new trend emerging in the way brands approach their social media content. Previously, if a brand wanted to create an app for a website or social network, the app had to be designed specifically for that location. That meant lots of content duplication and extra time and expense.
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