Articles

Tag: kyle metcalf

  • Bridging the CMO-CIO Disconnect

    Bridging the CMO-CIO Disconnect

    In the world of digital marketing, the IT and marketing departments can be incredibly disconnected, despite the critical need for them to work together.  But this isn't an insurmountable problem.

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  • Marketing to Millennials: You're Doing it Wrong

    Marketing to Millennials: You're Doing it Wrong

    Millennials have it rough. Not only have they come of age in the worst economy since the Great Depression, but log on to any news site and you’re likely to find them assailed by older generations as selfie-taking, text-a-holic, unemployable idlers. But perceptions of millennials are beginning to shift.

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