Tag: lead nurturing

  • What is Marketo?: A Marketer's Guide

    What is Marketo?: A Marketer's Guide

    Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities  and execute automated, personalized marketing campaigns across multiple

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  • NextPrinciples: Bringing Context to Marketing Automation

    NextPrinciples: Bringing Context to Marketing Automation

    Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers. Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing workflows.

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  • 9 Key Metrics to Evaluate Your Lead Nurturing

    Whether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your lead nurturing program but also help you to iteratively improve it.

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  • UPDATE: Marketo's Automated Customer Engagement Engine Going Live June 28

    Marketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.

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  • Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands

    Salesforce has acquired business intelligence and analytics startup EdgeSpring, and the company’s Marketing Cloud is expanding yet again only a week after the company spent US$ 2.5 billion on email marketing vendor ExactTarget. BI in the Enterprise is Messy EdgeSpring is obviously a much smaller company than ExactTarget, and

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