Tag: lead nurturing

  • People in the crowd at the Marketing Nation Summit focus on the stage.

    What is Marketo?: A Marketer's Guide

    The use of marketing automation software is commonplace and adoption continues to increase. Here CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.

    Continue reading...

  • NextPrinciples Bringing Context to Marketing Automation

    NextPrinciples: Bringing Context to Marketing Automation

    Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers. Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing workflows.

    Continue reading...

  • 9 Key Metrics to Evaluate Your Lead Nurturing

    Whether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your lead nurturing program but also help you to iteratively improve it.

    Continue reading...

  • UPDATE: Marketo's Automated Customer Engagement Engine Going Live June 28

    Marketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.

    Continue reading...

  • Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands

    Salesforce has acquired business intelligence and analytics startup EdgeSpring, and the company’s Marketing Cloud is expanding yet again only a week after the company spent US$ 2.5 billion on email marketing vendor ExactTarget. BI in the Enterprise is Messy EdgeSpring is obviously a much smaller company than ExactTarget, and

    Continue reading...