Articles
Tag: localization
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Successful International Marketing Starts With Trust
Without a high cultural IQ, it's easy for international marketing to go wrong.
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Translation, Localization, Transcreation: What’s the Difference?
Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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How Cultural Differences Impact Customer Experience
Cultural contexts can make or break your customer experience.
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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3 Keys to a Global Marketing Mindset
A global mindset is the ability to adjust to different environments and cultures internationally.
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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Content Translation Wins Customer's Hearts and Minds
Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience. Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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The Trick to Reaching Your Global Customers
Customer experience has become the battleground for brand loyalty. Consumers interact with companies in fundamentally different ways and have more control of the brand experience than ever before.
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DX Leaders: 'A Global Footprint Is No Longer Enough in the Digital Age'
Bruno Herrmann likes to deliver a simple message: “Digital is global in nature, but not by default.” As director of globalization for The Nielsen Company, Herrmann is responsible for global content operations across six regions.
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Plotting Your Global Marketing Success
It's a challenge to manage multinational marketing campaigns. Marketers still struggle to gain a clear understand of what is working, where and why — across all international markets, content varieties, campaigns and platforms, with real time analytics thrown in, as well. But Scott Yancey, CEO and founder of San Francisco-based
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Five Things to Localize + Five to Keep Centralized in Web Content Management
Back in the 1990's, many companies had only one global website to represent their businesses. Now you’re likely to have a dedicated website for each of your markets, and may even have several.
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SharePoint 2013 Localization For Multilingual Intranet, Internet Publishing
Back to SharePoint 2013 and the upcoming release.
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Super Bowl Advertisers Cross Channels
Since the 1970s, the Super Bowl has been known as the granddaddy of all TV advertising opportunities, with companies ponying up huge bucks and devising elaborate and outrageous ads designed to stick in consumers’ heads long after they air.
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Microsoft Extends Office 2013 Localization, Aims For Productivity Suite Dominance
Still no official date for the full release of Office 2013, but Microsoft has really been building up a head of steam. Last month, it announced it was making it available to business users in volume with home users to follow this quarter.
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