Articles
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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Digital CX is a complicated project for any corporation, but those that rely on franchise owners face unique barriers to success.
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Without a high cultural IQ, it's easy for international marketing to go wrong.
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Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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Cultural contexts can make or break your customer experience.
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How global businesses can strike a balance between brand integrity and content localization.
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A global mindset is the ability to adjust to different environments and cultures internationally.
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To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live.
In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience.
Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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Customer experience has become the battleground for brand loyalty.
Consumers interact with companies in fundamentally different ways and have more control of the brand experience than ever before.
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Bruno Herrmann likes to deliver a simple message: “Digital is global in nature, but not by default.”
As director of globalization for The Nielsen Company, Herrmann is responsible for global content operations across six regions.
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It's a challenge to manage multinational marketing campaigns.
Marketers still struggle to gain a clear understand of what is working, where and why — across all international markets, content varieties, campaigns and platforms, with real time analytics thrown in, as well.
But Scott Yancey, CEO and founder of San Francisco-based
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Back in the 1990's, many companies had only one global website to represent their businesses. Now you’re likely to have a dedicated website for each of your markets, and may even have several.
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Back to SharePoint 2013 and the upcoming release.
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