Articles
Call center employees are the secret superheroes of every brand.
These agents wield incredible power when it comes to customer experience, with the ability to build long-term brand loyalty and shape the customer journey. Positive outcomes for every customer interaction is critical.
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Whether your company is a start-up or a well-oiled machine, there’s one figure almost all brands reference to prove their success — the Net Promoter Score (NPS).
While it’s a strong indicator of consumer loyalty, NPS was never meant to be an end-all-be-all measurement.
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