Articles
Tag: marketing orchestration
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The '80s Called, They Want Their Marketing Strategy Back
Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants?
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A Data Framework Emerges for B2B Marketing Orchestration
B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration.
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Forrester: Marketing Orchestration Instead of Big Gun Campaigns
With so many marketing channels and marketing tools, and with customers expecting so much, should marketing campaigns themselves be re-invented? A new report from Forrester Research argues that it’s time to reimagine big-gun campaigns as marketing orchestration. Image from "The Rise of Marketing Orchestration" report Coordinated Marketing The report, “
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