Articles
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
Continue reading...
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
Continue reading...
The proliferation of martech has created multiple CX challenges with pieces of the customer journey living in different tools, apps and departments.
Continue reading...
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
Continue reading...
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
Continue reading...
Do you know where your sales leads are coming from?
Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media?
Do you have a clear picture of how allocation of your marketing dollars is affecting your sales pipeline?
Or are you
Continue reading...