Articles
Tag: marketing stack
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Martech Stacks Are Being Underutilized By Marketers, How Much Does It Matter?
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
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How Your Marketing Stack Affects Customer Experience
The proliferation of martech has created multiple CX challenges with pieces of the customer journey living in different tools, apps and departments.
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
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Understanding Marketing Attribution for Lead Generation
Do you know where your sales leads are coming from? Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media? Do you have a clear picture of how allocation of your marketing dollars is affecting your sales pipeline? Or are you
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