Articles
Tag: michael mathias
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs.
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Why Your Culture of Digital Experimentation Is Failing
Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.
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Feed the Marketing Machines, Future-Proof Your Business
The machines now run the show. Marketers today depend on automation and AI.
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Don’t Push Pause on Your Digital Transformation
Don’t let a pursuit of normalcy reverse progress. Instead, continue to embrace change to drive competitive momentum and meet customers’ evolving expectations.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
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