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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
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HubSpot Debuts Agent Hub to Unify AI Agents
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News Analysis
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Uber Joins Growing List of Companies Blaming AI for Customer Service Cuts
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Sponsored Article
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From Content Collapse to Intelligent Digital Experiences
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European Union flags fly outside the European Commission headquarters in Brussels, Belgium, with the commission's blue banner displayed prominently on the building beneath a partly cloudy sky.
Is Regulatory Compliance Actually Hurting Your Customer Experience?
In an image generated by AI, a white plastic fork and plastic knife with cartoon-like strained expressions struggle unsuccessfully to cut through a thick grilled steak on a white plate, symbolizing an inadequate tool attempting a difficult task.
Your Contact Center Cannot Fix Your Customer Experience Problem
A toy robot leans against a miniature shopping cart filled with stacked cardboard shipping boxes on a bright yellow background, symbolizing AI, automation and ecommerce fulfillment.
Why Conversion Metrics Can't Prove Your AI Checkout Actually Worked
Five children play tug-of-war on a grassy field in a park, smiling and pulling on opposite ends of a rope. Large trees frame the scene, with water and a wooded shoreline visible in the background on a sunny day.
Marketers Are Losing Control of Targeting, Content and Data — Here's How to Fight Back
A gloved hand grips a knife with a black handle to cut a strap of white plastic packing tape, positioned in a close-up over rows of copper-colored pipes or tubing bundled together outdoors.
Why Martech Consolidation in 2026 Requires Fixing Workflows, Not Just Cutting Vendors
A dark gray monument sign reading "HubSpot" in white lettering with the brand's orange node-and-line logo replacing the "o," mounted on a low concrete wall outside a glass-and-steel office building, with bare tree branches and reflected windows visible in the background.
5 Vendor Governance Lessons From HubSpot's Customer Data Enrichment Reversal
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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