Articles
Tag: brand
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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7 Lessons From Asana’s Community Launch
Asana launched a thoughtful and robust three-pronged community program, paving the way for other organizations looking to do the same.
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4 Ways to Improve Brand Loyalty
Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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Just Because You Call it a 'Community' Doesn't Make it One
We must recognize Mirage Communities to clarify what to build for organizations, where to invest effectively and how to remain honest in our intentions.
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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Todd Unger: Look for Digital Leaders Who Are 'Productive Disruptors'
Todd Unger at the AMA discusses small and fast approaches to digital transformation, the continued silos within organizations and more in our latest DX Leaders.
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How to Build Customer Loyalty, One Connection at a Time
Developing an emotional connection with a customer is one important rule to follow when building loyalty.
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DAM Metadata Gives Me All the Feels
Good metadata is accurate. It's robust. It's not ambiguous. And it's a love note to the future.
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5 Customer Experience Success Metrics That Never Disappoint
The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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Advocacy vs. Community: What's the Difference?
When brands confuse advocacy and community, they tend to go down rabbit holes and pick the wrong technology, resourcing and metrics.
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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