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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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The Overlooked Owned Channel Sitting in Every Inbox
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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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Culture Eats Strategy, But CMOs Decide What’s on the Menu
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How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
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Articles Tagged "Oow"

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Customer Experience
Getting Fuzzy: The Line Between Social, Big Data and Predictive Analytics
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SAP Invades Oracle Open World #oow
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Oracle Iron vs. SAP HANA: Will the Battle for Big Data & Analytics Play Out Like Reality TV? #oow
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Oracle OpenWorld's Customer Experience Summit Day Two: Understand the Customer #oow
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Oracle Kicks off Customer Experience Summit with Launch of Social Relationship Management Suite #oow
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New Oracle BI Release Makes Data Analytics Mobile, Visual, Actionable #oow
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Oracle CEO Ellison: Not Thinking about Big Buys, for Now #oow
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Oracle OpenWorld Day 2 Recap: Oracle Cloud Keynote + EMC Big Data Insights #oow
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Alfresco in the Cloud API for Mobile Access to the File Repository Released #oow
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Oracle Introduces 3 New Mobile Apps for PeopleSoft #oow
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Opera Solutions, Oracle Partner to Help Companies Find 'Gold' in Big Data Flows #oow
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Oracle Debuts Private Cloud, Infrastructure-as-a-Service #oow
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Oracle OpenWorld 2012 Preview: Customer Experience Summit #oow
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Week in Review: 10 Software Companies Changing the Game
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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