Day two at Oracle OpenWorld featured plenty of product hype, but also some Internet of things related insights from IT big shot EMC.

Executives from Oracle and EMC hit the stage for a packed keynote address on all things Oracle Cloud, including updates to Oracle Data and Insight Cloud Service and Oracle Social Sites Cloud Service.

Oracle Previews Cloud Updates

During Thomas Kurian's keynote, (he's Oracle's EVP, Product Development), he announced social insight features for Oracle Cloud and the ability to build social websites like Facebook Pages, for example. While Oracle Social Sites Cloud Service already featured social engagement and monitoring, new integrations like Dun & Bradstreet business information will soon be available. 

That means when a customer or potential lead is talking about a company on a social site, that person can be more fully discovered within a full suite of valuable information. 


Oracle will be offering a free month long trial from its cloud website to kick off the new features.


The Oracle Cloud is broken down into three sections; Social, Platform and Application Services. All three segments saw a handful of updated features. Besides the new social features, Application Services updates include enterprise resource planning tools from Hyperion. On the Platform side, Oracle debuted app development features like source control, issue tracking and wiki collaboration. 

EMC on the Human Face of Big Data

EMC and Oracle share 70,000 joint customers, so bringing EMC Chairman and CEO Joe Tucci aboard for a little IT history lesson was an easy choice. Tucci was easily the most charismatic of keynote speakers so far, and his 40 years of IT experience surely has something to do with that. 

"Real time predictive analytics is the future of cloud computing," Tucci said while noting we aren't there yet.

In the meantime, EMC has undertaken an exercise in fomenting a better overall understanding of what the concept of big data means. At least, what it means to EMC. The Human Face of Big Data is an EMC project that has people from all over the world telling their stories about how their use of data and analysis is changing their lives. 

One of the big takeaways from this project is there is a shortage of qualified people to really dig into the glut of info being generated daily in the connected world. This is reflected in a Harvard Business Reviews October article called 'Data Scientist: The Sexiest Job of the 21st Century.' And also something Virginia Backaitis has mentioned, Data Scientist = Rock Star, Really?


Data scientists are in short supply according to an EMC study.


EMC conducted its own review of the data scientist question and found unstructured data was growing three times faster than structured data. That means while technologists are struggling to keep up with the growing amounts of data, they are even less prepared to tap into its potential.