Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. EditorialWe're Getting CX All Wrong. Even the Name Doesn't Fit.Read nowEditorialThe Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.Read nowEditorialWhy Agentic AI Fails Without an AI-Ready Data FoundationRead nowSprinklr Acquires ViralMoment to Close the Video Listening GapWhy Spirit Airlines Lost Customer Trust Long Before It CollapsedAI Has a Public Relations Emergency — and It's Getting WorseCapacity Adds Natural-Language Analytics to CX PlatformThe CMO AI Readiness Gap Is Getting Harder to HideThe Second Channel Is Where B2B Commerce Architecture Goes WrongExplore the Marketing & CX Leadership Channel