Editorial
Customer Experience
Customer Personas: Do You Really Know Your Customers?
Editorial
Digital Marketing
Is Persona Research Ready for an AI-Powered Overhaul?
Editorial
Customer Experience
CX Leadership: Essential Personas of a Chief Customer Officer
Feature
Customer Experience
Personas and Analytics: Unlocking What Motivates Your Customers
Feature
Digital Marketing
Avoid Making These 7 Marketing Personalization Mistakes
Feature
Digital Marketing
How to Create Customer Personas
News
Employee Experience
Oracle Endeavors to Enhance the Employee Experience With Oracle Journeys
Editorial
Customer Experience
Make Every Day Valentine’s Day by Showing Love and Empathy to Customers
Editorial
Digital Marketing
How to Create Customer-Driven Content That Converts
Feature
Employee Experience
Mapping Employee Journeys Can Make a Better Workplace
Feature
Customer Experience
5 Ways To Improve The Customer Journey Map for Better Customer Experience
Editorial
Customer Experience
Customer Experience Needs to Focus on More Than Just the Usual Suspects
Editorial
Content Marketing
Content Marketers: Ditch the Clickbait and Focus on User Needs
Editorial
Marketing Automation
Tame Your MarTech Chaos With Persona & Journey Driven Frameworks
Editorial
Digital Experience
Replace the Marketing Funnel: Dig Deeper into Customer Behavior
Editorial
Analytics
Linking Customer Personas to CX: Google Analytics Affinity Reports
Feature
Customer Experience
How 5 More Web Experience Management Vendors are Dealing with Personalization
Feature
Customer Experience
Loni Kao Stark on Customer Journey Mapping: Social, Contextual & Crossing Channels
Feature
Customer Experience
IDInteract Creates Personas Based on Multi-Channel Big Data for Targeted Digital Marketing
Feature
Customer Experience
User Personas: Know Your Customer
Feature
Web Experience
WEM: Three Important Benefits of Personas
Feature
Web Content
Effective Web Content Has Personality