Articles
Tag: preston so
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Digital Experience Platforms Need Integrations Business Users Can Set Up, Not Just Developers
One of the most common complaints from developers and business users of DXPs is the lack of logic in how integrations are configured and extended over time.
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How to Let Your Customer Experience Speak for Itself With Voice Content
A new phrase is emerging in marketing and content strategy circles: voice content. Our content is no longer just words on a page; it speaks back to us.
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CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers
In this edition of the CX Decoded Podcast, we catch up with Preston So to discuss voice content use cases and trends.
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Why the Future Lies in Digital Experience Orchestration, Not Management
The new compromise for content and commerce management is here, and it’s not about digital experience management. It’s about digital experience orchestration.
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How the Move From Web CMS to DXP Is Fraying Key Social Contracts
Social contracts are beginning to fray in ways that not only challenge traditional stalwarts in the market but also emerging upstarts.
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Flex-Code Is the Future of CMS Builds, Not No-Code or Low-Code
Here’s the question too few no-code and low-code customers are asking their vendors: What does the code produced look like, and how do we manage it?
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Why We Need a New Grand Compromise in Content Management Systems
Web CMS is at a crossroad, caught in a bind between innovation in developer experiences and an explosion in digital channels and user expectations.
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