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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
A small white dog wearing aviator-style goggles leans out the passenger-side window of a red car on a sunny suburban street.
Customer Retention Didn’t Get Harder. It Got Faster.
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Editorial
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Should You Move on From Customer Journey Mapping?
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Editorial
A person holds a smartphone displaying a WhatsApp-style text conversation, with a laptop and desk workspace blurred in the background, illustrating everyday messaging on a mobile device.
Messaging Apps Are Rewriting Customer Service — Quietly and Asynchronously
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When Headless CMS Met Real Marketing Workflows
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Digital Experience Orchestration, AI Agents and Harmonization on Full Display at Ibexa Summit
Large red “CHIEFS” letters displayed inside Kansas City’s Union Station, with a glowing “KC ♥ Chiefs” sign illuminated in red behind them at night.
The 'Chief Experience Officer' (CXO) Is a Vanity Title
Humanoid robots wearing headsets work at laptops in a modern call center, symbolizing AI-driven customer support and automated contact center operations.
When Contact Center AI Starts Working Against Agents
A business professional speaks at a podium with a microphone, facing a large, blurred audience in a conference or keynote setting.
Marketing in 2026: Why Authority Now Beats Visibility
A person on a beach controlling a small quadcopter drone, holding a remote controller in one hand while the drone hovers just above their open palm with the ocean in the background.
Why CMOs Are Rethinking AI Pilots in Digital Commerce
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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