Articles
Tag: ryan lunka
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The Customer Goodwill Piggy Bank
A customer is not won or lost in a single event, it's a collection of many events, with each of those moments being a unit of currency.
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Critical Moments: Where Customer Experience Is Won or Lost
Certain points in the customer journey have an outsized impact on the outcome. Identify and focus your efforts on these critical moments.
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How Blockchain Could Transform Digital Experience
One of the biggest challenges of building a functional digital experience stack is integration. Could blockchain offer a fresh approach to this problem?
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Marketers: With Great Power Comes Great Responsibility
Marketers, let's get one thing straight: You do not have a right to your customer’s iPhone notifications. You don’t have a right to their email inbox. Not to their smart appliances, smart TVs or smart cars.
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How to Get Marketers to Love Your Technology
We’ve all read how complex the marketing technology space has become. Many of us have experienced it first hand. Modern marketing is just plain challenging. But despite all of the innovation and all of the new vendors selling all that cool new technology, many are still missing the basics.
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How to Sell Me a Marketing Platform
I'm in the market for a marketing automation platform. I feel our team is ready to take that next step with our technology stack. The team agrees, so now I'm shopping.
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5 Ways to Create a Marketing Technology Frankenstein
Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the wrong choices.
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The Future of SEO is Not SEO
Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun. The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines.
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Think Only Marketing Owns Customer Experience? Think Again
Customer experience management usually lands in the laps of the marketing team. After all, they’re the ones who are responsible for fostering the relationship between the brand and the customer. The idea that customer experience is exclusively a marketing problem is a little shortsighted for any business.
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You Are Not Building a Website
You are not building a website. Websites are Living Things In the past, just having a website meant you were innovative. You took that scary first step into Internet world, perhaps when many companies were afraid to do so. Back then, your website was probably static.
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Why Agile As We Know It Will Disappear
Agile Is Not a Methodology Agile’s history tells two stories. One is of evolution from eXtreme Programming, driven by hardcore engineers, to a more business-friendly flavor called Scrum. Now, it spreads to other disciplines, like marketing and customer service. The other story is a subtler and more important one,
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What Happens to Content Management When the Web Browser Fades Away?
Ten years ago, I had a flip phone. It had roaming. It had six MIDI ringtones. It had a Block Breaker knock-off game. Today I have an iPhone with an app for every facet of my digital experience.
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Build Tomorrow's Agile Marketing Organization Today
We've explored how to address uncertainty in many areas of business. Agile methodologies have done a great deal to help software development teams adapt to inevitable uncertainty. Lean manufacturing has transformed how we create physical goods.
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It's Not Voodoo. It's Tag Management
The tag management system (TMS) is a software-as-a-service application that applies tags (HTML and JavaScript snippets) to your web-based technologies. It allows marketers to configure what tags go where, instead of requiring software developers to make those changes by deploying code.
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