Articles
The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights.
Continue reading...
CDP vendors can be loosely divided into pure play systems and marketing cloud options. Both approach data collection in unique ways.
Continue reading...
The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships.
Continue reading...
Businesses are shifting from acquiring new customers to retention of existing customers and focusing on life-time value (LTV). Here’s how a CDP can help.
Continue reading...
A customer experience strategy is only as good as your organization's ability to implement and execute that strategy.
Continue reading...
The customer journey sales funnel has forever been changed by the digital age. Customers no longer interact with brands in a linear way.
Continue reading...
It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases.
Continue reading...
Demonstrating ROI of your content marketing is critical not just to justify your existing budget, but also to understand how you can optimize your efforts.
Continue reading...
CX has become the battleground for earning today’s business. To deliver a better experience companies need to know everything they can about their customers.
Continue reading...
With a complicated buyer’s journey becoming the new normal, it's becoming increasingly difficult to determine which sales and marketing efforts produced a sale.
Continue reading...
Customer experience is now a key differentiator thanks to the rapid influx of data that can be leveraged to deliver a seamless customer experience.
Continue reading...
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
Continue reading...
The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation.
Continue reading...
Here is a list of the top considerations to think about when evaluating a CDP for your particular organization and applications.
Continue reading...
Displaying 1-14 of 15