Articles
Tag: saar1902
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The Modern Buyer's Journey Needs Multi-Touch Attribution
Demonstrating ROI of your content marketing is critical not just to justify your existing budget, but also to understand how you can optimize your efforts.
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Delivering the Right Content at Each Step of Your Buyer's Journey
CX has become the battleground for earning today’s business. To deliver a better experience companies need to know everything they can about their customers.
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Don't Kid Yourself at Decision Time: Why Bad Data Is Worse than None
With a complicated buyer’s journey becoming the new normal, it's becoming increasingly difficult to determine which sales and marketing efforts produced a sale.
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State of the Customer Journey: Top Challenges and How to Tackle Them
Customer experience is now a key differentiator thanks to the rapid influx of data that can be leveraged to deliver a seamless customer experience.
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4 Best Practices for Implementing a CDP
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
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How a CDP Can Help Retailers Improve Customer Segmentation
The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation.
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How to Evaluate a CDP: 4 Top Considerations
Here is a list of the top considerations to think about when evaluating a CDP for your particular organization and applications.
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An Overview of Customer Data Platforms (CDPs)
A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile.
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