Articles
Tag: saar1902
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4 Best Practices for Implementing a CDP
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
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How a CDP Can Help Retailers Improve Customer Segmentation
The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation.
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How to Evaluate a CDP: 4 Top Considerations
Here is a list of the top considerations to think about when evaluating a CDP for your particular organization and applications.
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An Overview of Customer Data Platforms (CDPs)
A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile.
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