Articles
Tag: saar1902
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Putting Your Data To Strategic Use
By putting your data to strategic use, your company can make smarter data-informed decisions that will drive performance and profitability.
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As More Transactions Move Online, Data Insights Become Invaluable
With online spending comes a wealth of new customer data but getting data and making it actionable are two very different things.
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How CDP Insights Go Beyond Marketing
In a world where consumer buying patterns have experienced unprecedented shifts, CDPs can help retain current customers and engage with new ones.
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In Times Like These, Unified Insights Are Essential
The time is now for companies to widen the scope of digital transformation enterprise-wide. Changes are necessary for companies to survive. Time to reprioritze.
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Using Machine Learning To Gain a Marketing Advantage
The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights.
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Discovering the Pure Play CDP Differences
CDP vendors can be loosely divided into pure play systems and marketing cloud options. Both approach data collection in unique ways.
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A CDP Can Level Up Your Marketing Efforts in Automotive and Retail
The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships.
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Why Building Long-Term Customer Relationships Is More Important Than Ever
Businesses are shifting from acquiring new customers to retention of existing customers and focusing on life-time value (LTV). Here’s how a CDP can help.
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Why Your Customer Experience Strategy Needs a CDP
A customer experience strategy is only as good as your organization's ability to implement and execute that strategy.
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A Unified Customer Experience Needs Unified Data
The customer journey sales funnel has forever been changed by the digital age. Customers no longer interact with brands in a linear way.
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Finding the Right CDP for Your Business
It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases.
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The Modern Buyer's Journey Needs Multi-Touch Attribution
Demonstrating ROI of your content marketing is critical not just to justify your existing budget, but also to understand how you can optimize your efforts.
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Delivering the Right Content at Each Step of Your Buyer's Journey
CX has become the battleground for earning today’s business. To deliver a better experience companies need to know everything they can about their customers.
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Don't Kid Yourself at Decision Time: Why Bad Data Is Worse than None
With a complicated buyer’s journey becoming the new normal, it's becoming increasingly difficult to determine which sales and marketing efforts produced a sale.
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