Articles
Tag: split testing
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Split Testing at Scale: Avoiding the Phantom Lift
Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purchases and form completions, split-testing is not only valuable, it's crucial.
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Advancing Customer Experience for Companies with Established Baseline
It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic.
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WEM: A Look At Multivariate and A/B Split Web Testing
Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios.
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