Articles
Winston Churchill famously said, "To improve is to change; to be perfect is to change often."
If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purchases and form completions, split-testing is not only valuable, it's crucial.
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It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic.
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Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios.
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