Tag: state of mobile marketing 16

  • pencil erasers

    What You're Doing Wrong With Email Marketing

    Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.  With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding customers.

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  • on break, checking the phone

    Think Outside the CAPTCHA Box

    Mobile devices make our lives easier. But they also open us up to increased potential for fraud and security issues.  Verifying mobile device users is something all businesses should be thinking about, especially as more of our activities — both professional and personal — are conducted via apps.

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  • across the platform

    Closing the Mobile Content Gap for B2B Marketers

    As a B2B marketer, you need programs that build demand and generate qualified leads.  For most B2Bs, this means using content marketing to develop premium white papers, articles, infographics and other media.

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  • deflated balloons

    Deflating Common Mobile Content and Design Misconceptions

    In their rush to cater to the ever-increasing number of mobile device users, many developers, web designers and content producers have come to believe in some common — and outdated — misconceptions.  Let’s set the record straight.

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  • mobile madness

    Becoming a Mobile Leader in a $600B Market

    The amount of time Americans spend on their mobile devices daily has increased by seven times since 2010.  By 2020, there will be 6 billion smartphones in use across the globe, each one more powerful than the Deep Blue super computer that beat chess Grandmaster Garry Kasparov at his own

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