Articles
Tag: subscription
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Why Marketers Should Consider the Freemium Business Model
In less than 20 years, freemium has become a revenue-driving business model that brands across the world utilize. Learn how to use freemium to your advantage.
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The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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The Internet Was Once Flat. No Longer
Instead of one big community, the web is a community of communities that often don’t overlap.
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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When a Customer Says Goodbye, It Doesn't Have to Be Forever
A recent report found 59% of customers who leave a brand end up returning, with a critical factor influencing that choice being a good offboarding process.
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Analyzing the Growth of the Ecommerce Subscription Model
Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why.
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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How to Move to a Subscription-Based Pricing Model
For software vendors, usage data can help ease the transition to subscription-based pricing.
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Forrester: Subscription Models to Love
Subscription business models aren't only for getting rid of the evil of online advertising, or to save news and investigative journalism.
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Scout Analytics Predicts Renewal Performance, Optimizes Yield
Recently, we reported that approximately $83 billion is lost in marketing each year due to a poor customer experience. Additionally, it costs about five times as much to attract a new customer as it does to keep an existing one.
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YouTube Adds Paid Channels, Content Creators Have A Choice To Make
For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider.
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Social Data Can Help Keep Your Customers Happy
Social is such a hot topic these days that it’s understandable that it is the first thing we think of when addressing customer issues. But good business people don’t stop there.
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Google Play Adds In-App Subscriptions
Selling additional products and services to a customer who already has your app can result in a steady revenue stream. Now, Google is looking to make that stream deeper for developers and publishers, by adding subscriptions to its existing in-app billing for apps obtained through its Google Play store.
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