Articles
Tag: subscription
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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When a Customer Says Goodbye, It Doesn't Have to Be Forever
A recent report found 59% of customers who leave a brand end up returning, with a critical factor influencing that choice being a good offboarding process.
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Analyzing the Growth of the Ecommerce Subscription Model
Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why.
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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How to Move to a Subscription-Based Pricing Model
For software vendors, usage data can help ease the transition to subscription-based pricing.
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Forrester: Subscription Models to Love
Subscription business models aren't only for getting rid of the evil of online advertising, or to save news and investigative journalism.
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Scout Analytics Predicts Renewal Performance, Optimizes Yield
Recently, we reported that approximately $83 billion is lost in marketing each year due to a poor customer experience. Additionally, it costs about five times as much to attract a new customer as it does to keep an existing one.
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YouTube Adds Paid Channels, Content Creators Have A Choice To Make
For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider.
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Social Data Can Help Keep Your Customers Happy
Social is such a hot topic these days that it’s understandable that it is the first thing we think of when addressing customer issues. But good business people don’t stop there.
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Google Play Adds In-App Subscriptions
Selling additional products and services to a customer who already has your app can result in a steady revenue stream. Now, Google is looking to make that stream deeper for developers and publishers, by adding subscriptions to its existing in-app billing for apps obtained through its Google Play store.
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Are You Prepared to Monetize the New Consumption Economy?
Let’s take a moment to think about how we engage online. Services such as television cable, on-demand Internet streaming media services and online publishers wouldn’t be as successful if they didn’t allow users to engage with their services across platforms, be it an actual TV, laptop or mobile device.
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Apple Updates In-App Subscription Terms for iOS, Lets Publishers Sell Outside for Less
Apple's (news, site ) digital subscription policy for iOS applications has been criticized for being pricey and restricting. For one, it wants 30% of publishers' subscription revenue. Further, Apple won't share subscriber data with the publishers.
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SubHub and Conduit Bring Marketing Tools to Web Publishers
SubHub (news, site), a membership website platform provider, joined forces with Conduit (site), a provider of free SaaS web publishing platform.
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