Articles
Tag: tracking
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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Why Employers Are Tracking Remote Workers With Surveillance Software
With many now working remotely, there’s been a big uptick in the investment of surveillance software. But at what cost to employee engagement?
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5 Marketing Considerations for Facial Recognition and Eye Tracking Software
Considerations for marketers and CX professionals using eye-tracking and facial-recognition software.
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Top 8 User-Ranked Applicant Tracking Software
Receiving hundreds (or even thousands) of applications every month? You need an applicant tracking system.
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8 Tips For Choosing Applicant Tracking Software
Is your organization on the hunt for an applicant tracking system (ATS)? We've asked the experts about what to look for, and what to avoid.
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Segment Helps Marketers See Beyond the Click-Through with Latest Release
San Francisco customer data platform provider Segment wants its customers to avoid a manual spreadsheet haze of slicing and dicing data from Facebook Ads and Google AdWords. Today it released Segment Sources for Facebook Ads and Google AdWords.
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LinkedIn Boosts Campaign Manager with Native Conversion Tracking
LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network.
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It's Becoming a Mobile Only World - So Wake Up Retailers
Unless mobile optimization is a priority on your enterprise roadmap, you're setting your company or brand up for failure. That's the warning from Rick Kenny, head of consumer insights at Demandware, a Burlington, Mass.-based provider of a cloud-based e-commerce platform.
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The Digital World of Work: 6 HR Leaders Share Their Visions and Fears
The era of digital HR is arriving fast, bringing together social, mobile, analytic and cloud technologies. Digital HR will bring with it new ways to improve employee productivity and the effectiveness of business processes but the power of HR tech transformation is only beginning to emerge.
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Fed Regulator Tells Marketers: Be Careful with Data Collection
Marketers recite the benefits of mobile tracking like a mantra: It helps give consumers the information they want at the exact time and place they want and need it.
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Major League Baseball Team Used Tobii's Eye-Tracking Technology
How often do Cleveland Indian fans look at the main scoreboard and LED signs at the team's ballpark? To find out, the team employed a device designed to take the guesswork out of marketing -- the Tobii eye-tracking glasses.
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Twitter Adds Another Ad Tool: Conversion Tracking
Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This conversion tracking is the latest in its stream of new tools for advertisers.
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The New Pickpockets: Retail Sensors and Other Tracking Systems
The days when a phone was simply used to place calls are long gone. (A study last year noted calling is one of the last things we do with smartphones, ranking far behind activities like web browsing and social networking.
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