Articles
San Francisco-based Trapit is advancing its mission of delivering relevant and engaging content today with the release of a proprietary web content management system (Web CMS).
The company, which focuses on employee advocacy and social selling, said the CMS allows users to upload, organize, manage and publish assets without
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Social-selling platform provider Trapit wants to help companies deliver "relevant and engaging" content to employees and manage sharing through social channels. The company debuts a new platform today that combines Trapit's content discovery and curation technology with the employee advocacy tools it gained in the merger last December with Addvocate, officials said.
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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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